Insights
Adapting to Change: How Shifting Consumer Needs are Reshaping the Global Funeral Profession
In this presentation, we searched from insights from over 20,000 consumers to learn how consumer needs are not only shifting in the US, but are also changing globally. Dive in to learn the similarities and differences between global funeral and cemetery consumers.
Is our Profession having a Full Blown Customer Service Crisis?
The Funeral and Cemetery Consumer Behavior Study (FCCBS) uncovered an alarming and persistent issue between consumers and our Profession- a growing disconnect between what today’s families expect and what many providers are delivering. This white paper explores whether that gap signals a full-blown customer service crisis—and what businesses must do to regain trust, relevance, and long-term loyalty.
2025 Funeral and Cemetery Consumer Behavior Study
The Funeral and Cemetery Consumer Behavior Study (FCCBS) uncovered an alarming and persistent issue between consumers and our Profession- a growing disconnect between what today’s families expect and what many providers are delivering. This white paper explores whether that gap signals a full-blown customer service crisis—and what businesses must do to regain trust, relevance, and long-term loyalty.
2024 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2024 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
Measure Twice, Cut Once: The Rise of Data Analysis and Advanced Metrics
Check out this article to learn how access to data and consumer insights is revolutionizing strategic business operations and decisions.
3 Surprising Discoveries From Consumer Feedback
Check out these surprising insights to help you keep up with the evolving needs of your consumers!
Thought Leadership: Marketing in the Funeral and Cemetery Industry
Fortitude Chief Marketing Officer, Mike Cooperman, speaks on marketing in the funeral and cemetery industry at the 2023 Funeral UnConference.
Thought Leadership: Your Trojan Horse to Revenue
Revolutionize your business approach and propel your funeral home to new heights by viewing this presentation about the customer experience by George Owens of Fortitude Research and Marketing.
Thought Leadership: Valuable Industry Insights Revealed from Fortitude’s New White Paper
Watch this 15-minute video interview with George Owens, President of Fortitude, where he speaks about valuable insights from their newly published white paper.
Cemetery Best Practices in the New Age of Consumers
As ratings and reviews from consumers become a new and trusted source of information, organizations are finding new ways message their services. Dive into this presentation to understand and discover the key to reaching the 21st century consumer.
A Strategy to Succeed or A Strategy to Excel
Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.
3 Things You Can Do Right Now to Future Proof Your Business
Discover the three actions you can take right now to help your organization excel in the future.
Learn More About Fortitude CXP and CQL
Fortitude is delivering the most comprehensive customer experience program in the industry. Learn more about operational insights, driving ratings and reviews, and increasing lead generation.
2023 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2023 Funeral & Cemetery Consumer Behavior Study. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
2022 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2022 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
Uncovering Insights: 3 Simple Ways Customer Insight Beats Conventional Wisdom
Dive into our white paper study to learn how our customer measurement program, Fortitude CXP, is identifying trends in the death-care industry to help funeral homes improve their business and profitability.
Unlocking the Future: Surprising Discoveries from Consumer Insights
Learn how these surprising consumer insights can help you understand how to improve your business today so you can be prepared to better serve your families in the future.
Pet Loss Pointers: How Small Gestures Can Create Comfort and Enhance Brand Loyalty
Learn how to enhance brand loyalty with small gestures to create lasting relationships with your current and future customers.
Trusting What You Can’t See
Learn how technology is revolutionizing the death-care industry for companies and the families they help everyday.
How COVID-19 Changed the Role of the Funeral and Cemetery Professional
Check out how funeral and cemetery professionals have had to change how they operate to serve families today.
Featured Presentation- Adapting to Change: How Shifting Customer Needs are Reshaping the Funeral Industry
Check out our presentation from the 2025 CCFW Conference to gain insight on how consumer needs are reshaping the future of the funeral and cemetery industry.
The Renewed Focus on Pre-Need: Giving Consumers What They Want
See how Covid-19 shifted consumers attitudes and interests in purchasing more pre-planning services for themselves.
5 Ways Technology is Transforming the Profession
Learn how technology is revolutionizing the death-care industry for companies and the families they help everyday.
Embracing Transparency to Drive Profitability
Dive into our white paper study to learn how transparency is key to driving future business in the death-care industry.
The Role Data Plays in Unlocking the Future
Check out this thought leadership article to learn how data can play a pivotal role in your company’s success for the future!
2021 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2021 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.
2020 Funeral & Cemetery Consumer Behavior Study
Discover the actionable insights from our 2020 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.